Litigation Marketing

Client:
SSCI - An Aptuit Company

Goal:
Inform IP litigation lawyers about the complexities of solid state chemistry, and the ability of X-Ray Powder Defractometry (XRPD) to analyze and find distinctive characteristics of pharmaceutical compounds in order to aid in the determination of patent infringement.

Scope:
Provide a quick two part solution that delivers the message in approximately two minutes

Solution:
Seyet utilized analogies to compare the growth of polymorphs to the fitting together of puzzle pieces, and the XRPD patterns to fingerprinting in forensic science. Accurate three dimensional structures of the molecules, polymorphs, and XRPD patterns were utilized.

 
 

“The addition of animations using Seyet technology allows us for the first time to provide professional quality, visually compelling and accurate scientific interpretation that is easily understood and explained by both those skilled in the art as well as lay persons. Seyet's ability to quickly and easily take raw digital data and turn it into a compelling message is clearly a competitive advantage for us in service to our customers."

Shawn Comella
Vice President, Marketing and Sales
SSCI, Inc.

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