Client:
Cook Medical, Inc.
Goal:
Create a more scientifically accurate visualization of the drugs impregnated within the Spectrum catheter wall and depict their Mechanism of Action (MOA) against both biofilm producing and non –biofilm producing strains of S. epidermidis.
Scope:
Create one video that can be utilized on HD widescreen, SD broadcast television, and PDA phones used by sales representatives. The video was not to cover the complex interactions within the S. epidermidis cell.
Solution:
Seyet created a visually appealing and clean view of the drugs and their MOA to concisely and accurately convey the scientific information while keeping it clear. Accurate three dimensional structures of the drugs were utilized. This piece was also matched to current branded materials.
“At Cook Medical, education is the way we sell. We were faced with the difficult problem of presenting a life-threatening, microscopic battlefield to intensive care physicians. Seyet’s solution exceeded our expectations and the animation they produced is now the focal point of our conference programs.”
Tom Saccone
Product Manager
Cook Medical
